These deadlines must be strictly followed. If extenuating
circumstances occur, these dates may be altered with the approval
of the Executive Committee.
Journal:
The CDAA Journal is the authoritative written voice of the Canadian Dental Assistant's Association, providing
dialogue between the national association and the dental assisting community. It is dedicated to publishing
clinical articles and informing dental assistants of issues significant to the profession.
The CDAA Journal has as its primary objective the continuing education of the working dental assistant in
the various phases of dentistry. Each issue contains technical and theoretical articles specifically written
for and directed to the assistant within the areas of chairside or clinical assisting, business administration
for practice and education.
Responsibility and Delegation:
The Executive Director, as Chief Executive Officer and Publisher, is responsible for all content and the timely
and accurate distribution of the Journal to all subscribers and CDAA members.
Content:
Manuscripts should be original, timely and valid. Material must justify conclusion reached. Manuscripts should
be as concise as proper presentation will allow and organized so the material follows in a logical sequence. Manuscripts
should include complete, accurate references. Inclusion of tables, charts, diagrams, figures or photographs
that amplify the content of the article or enhance the visual appeal of the written material are encouraged.
Manuscripts are considered and accepted for publication with the understanding that they have not been
published elsewhere and that they are being submitted to the Canadian Dental Assistants’ Association exclusively.
A letter of transmittal should designate the senior author or corresponding individual.
Permissions, waivers and statements of informed consent must accompany the manuscript if previously published
materials, photos, or drawings are used. Waivers must be obtained for publication of photos showing identifiable
persons.
The publisher, the editorial coordinator, and at least two members of the Editorial Review Board prior to
publication review all submissions to the CDAA Journal. Acceptance of manuscripts for publication is pending
such a review. After manuscripts are accepted, the CDAA Journal reserves the right to edit manuscripts for
conciseness, clarity and style consistency.
Preparation:
All material should be typed double-spaced on one side of an 8 ½” x 11” page with 1 ½” margins on both
sides. The first paragraph should start two inches from the top of the page. Title and author’s name should
appear on the first page of the articles as well as on the title page, if there is one. Submissions on disk,
with one printed “hard” copy, are preferred. Documents can be saved in Word, ASCII or text.
Biographical Information:
The author’s biography should be included with the manuscript. This need only include the author(s)’s
present professional and educational affiliations.
Photographs:
Any photographs should be of high quality for satisfactory reproduction. Original 33mm prints, slides or
disk files saved as bitmap images suitable for 150-line screen are accepted. Drawings, charts and graphs
should be originals, not photocopies.
Captions:
Captions are required for all illustrations and should be typed as a group on a separate page. Number
each caption and its corresponding photograph. Do not write directly on the back of photographs. Write on
labels then attach these to the back of photographs. Tables should be logically organized and should
supplement the information provided in the text. They should be numbered in the order of their mention in
the text, and each should be typed on a separate page with a table title and footnotes.
Style Guidelines:
The CDAA publishing style guidelines has been written to help dental assistants, editorial board members
and interested writers create a uniform style which will enhance the look and feel of the CDAA journal. The
style manual will ensure that the journal has a common look and style. The manual is not meant, however, to
stifle creativity, limit scope or dictate content. It is a guide so CDAA’s journal is edited uniformly so
that our membership is receiving the highest level of product that we can deliver. (See CDAA Journal Style
Guidelines document.)
Publication Process:
The design and layout of the CDAA Journal requires two weeks. Week one is for layout, the second is for
design modifications and proofing. Printing requires two weeks, therefore all material should be handed to
graphic designer one month prior to mailing. CDAA will then have final chance for proofing, adjustments. Upon
approval, file is handed to printers. Blues and colour keys are surveyed for errors on film/colour consistency.
Corrections if necessary are made, then the final product is sent to press. These guidelines are intended to
curb any errors, which affect the overall appearance of the journal and is a direct reflection of the CDAA.
While the graphic designer makes every effort to ensure the quality and appearance of the journal by providing
high quality imaging and file preparation for printing, the final content is the responsibility of the CDAA.
Advertising
Advertising
Advertising Standards
The CDAA seeks to promote the practice of dental assisting and to improve the oral health of the public.
In serving these objectives, the CDAA communicates regularly with the dental assisting profession, with
other oral health professions and with the public. The CDAA welcomes advertising in its publications as an
important means of keeping dental assistants informed about new and better products and services for the
practice of dental assisting. Such advertising must be factual, dignified, tasteful, and intended to provide
useful product and service information. A maximum editorial advertising ratio of 70/30 will be maintained.
An interspersed placement policy stands for all advertising.
These standards apply to all publications of the CDAA in which advertising space is sold. The publication
of an advertisement is not to be construed as an endorsement or approval by the CDAA or any of its Corporate
Members of the product or service being offered in the advertisement unless the advertisement specifically
includes an authorized statement that such approval or endorsement has been granted. The fact that an advertisement
for a product, service or company has appeared in a CDAA publication shall not be referred to in collateral
advertising.
As a matter of policy, the CDAA will sell advertising space in its publications when the inclusion of
advertising material does not interfere with the purpose of the publication. The CDAA reserves the right to
accept or reject advertising, at its sole discretion, for any product or service submitted for publication.
Advertising General Eligibility Requirements
All advertisements submitted for display in a CDAA publication are subject to review.
Advertisements must not be deceptive or misleading.
Products or services eligible for advertising in CDAA publications must be germane to and effective
and useful in the practice of dental assisting and/or dentistry. Products and services offered by responsible
advertisers that are not related to either but are of interest to dental assistants are eligible for advertising
in CDAA publications.
Advertisements will not be accepted if they conflict with or appear to violate CDAA policy, the CDAA
Code of Ethics, its Constitution and Bylaws, or if the advertisements are deemed offensive in either text or
artwork or contain attacks of a personal, racial or religious nature.
By submitting advertising copy, advertisers certify that such copy and the advertised product(s) are
in accord with applicable government laws and regulations (for example, equal opportunity laws and regulations
covering new drug applications and prescription drug advertising). Acceptance of advertising in CDAA publications
is not to be construed as a guarantee that the manufacturer has complied with such laws and regulations.
Complete scientific and technical data, whether published or unpublished, concerning product safety,
operation, and usefulness may be required.
All claims of fact must be fully supported and meaningful in terms of performance or any other benefit. The
CDAA may require a minimum of one study for certain types of ads.
The advertisement may cite, in footnotes, references from dental and other scientific literature
provided the reference is truthful and is a fair and accurate representation of the body of literature supporting
the claim made. Unwarranted disparagements or unfair comparisons of a competitor’s products or services will
not be allowed.
Comparative advertising must be fair and, unless it is “puffery,” must be substantiated adequately.*
Comparative advertising that is not puffery is strictly reviewed because of the potential that it may
unfairly attack a competitor or mislead the profession or public. A minimum of one controlled study will be
required for comparative advertisements. Additional studies may be required depending on the nature of the
advertiser’s claim. Studies must be conducted pursuant to the guidelines established by the Canadian Dental
Association, and they must be among subjects representative of the population for whom the product is intended.
All citable comparative studies related to an advertising claim should be taken into consideration.
If other comparative studies give conflicting results, advertising claims not reflecting this are
unacceptable. Comparative advertisements may include the use of a competitor’s name and the description of a
comparable product or service, including price, if the comparison is made in a manner that is not false or misleading.
Alcoholic beverages and tobacco products are not eligible for advertising.
Special-purpose foods and nutritional supplements (e.g., low-sugar foods, postoperative and other therapeutic diets)
are eligible when their uses are supported by acceptable data.
Books related to the practice of dental assisting are eligible for advertising. Appropriate books of
interest to dental assistants and their families as consumers are eligible for advertising in CDAA publications.
An advertisement for an educational course is eligible if the course is recognized by the CDAA
Continuing Education Recognition Program, one of its Corporate Members, a provincial licensing or certifying
body or an accredited dental assisting program. The CDAA reserves the right to decline advertising for any
course that involves the teaching or use of a product or technique that conflicts with CDAA policy or is
the subject of an unfavourable or cautionary report by a Corporate Member of the CDAA. The advertisement
must state which of the aforementioned organizations is associated with the course and, if applicable, the
number and type of continuing education credits granted on completion of the course. The eligibility of an
advertisement for a course conducted by or under the auspices of an organization or commercial venture other
than the aforementioned will be determined on a case-by-case basis.
Miscellaneous products and services not specified in these standards may be eligible to advertise on a case-by-case basis.
Guidelines for Advertising Copy
The advertiser and the product or service being offered should be clearly identified in the advertisement. In the case of drug advertisements, the full generic name of each active ingredient will appear.
Advertising that simulates editorial content must be clearly identified as advertising. The word “advertisement”
must be displayed prominently for all advertorials.
Guarantees may be used in advertisements provided the statements that are “guaranteed” are truthful and can
be substantiated. However, no guarantee should be used without disclosing its conditions and limitations.
When space or time restrictions preclude such disclosures, the advertisement must clearly reveal where the
full text of the guarantee can be examined before purchase.
Advertisements must not quote the names, statements or writings of any individual, public official, government agency,
testing group or other organization without their express written consent. Guidelines for the use of testimonials
are available upon request.
* Comparative advertising is the practice of directly or indirectly comparing identifiable products or competitors
in advertising messages and usually making a comparison on one or more specific attributes or characteristics. Puffery is advertising
that makes general or vague claims about a product that cannot be measured and that neither mentions a
competitor’s name nor makes comparisons to an identifiable product or group of products.
